Importance of Good Communication in Business

The ability to clearly communicate ideas and feelings through language sets humans ahead of the pack in the evolutionary race to dominate our planet. Even in the modern corporate world, as businesses struggle to gain an edge over others in a dynamic market place, communication is the key which can build a strong team and propel the business towards better performance. The importance of good communication skills need to be emphasized in employee induction and training programs, which can go a long way in nipping several problems in the bud, in any organization. In this Buzzle article, I have highlighted the importance of communication in business and pointed out how this essential ingredient can make an organization easier to manage and the business to be more profitable.

Importance of Good Communication Skills in the Business World

Communication is the key to build and manage a successful business. Here are some of the most important effects of encouraging communication in a business.

Helps Build a Good Team
Building a good team requires a leader that communicates with each individual who is a part of it. Taking everybody with you, requires personal attention from the leader and addressing of their issues and concerns. By eliminating fear and instilling confidence in their abilities through direct communication, a leader can create a team that can outperform and excel in every department.

Avoids Misunderstanding & Miscommunication
With regular communication, many misunderstandings and miscommunication issues can be resolved amicably. This makes it easier for any employee to cut out unnecessary friction and free his or her mind to focus on the task at hand.

Helps in Improving Business Process
No business process is perfect and there is always room for improvement. There are various separate departments that work together to create a finished product and each member of the team has concerns and suggestions regarding how they could improve the process. If communication channels are opened through weekly or monthly interaction meetings and issues are discussed, a more smoother and efficient business process can be developed.

Improves Quality of Service
From the point of view of a business and customer relationship, interaction with customers can help a business provide better service. When customers issues are resolved promptly through immediate communication, he is bound to continue buying your product or service.

Creates an Inclusive Culture in the Workplace
When there is communication from the top level management with junior most of the employees and there is interaction between different management hierarchies of a business, every one feels included and looked after. This feeling of included in the scheme of things, makes an employee feel more encouraged to work. Appreciation of work objectives achieved by employees through personal meetings can help boost his or her performance to higher levels. A 'pat on the back' for a job done well goes a long way!

Creates a Positive Atmosphere
Positive communication among the various team members that make up business departments, helps sort out internal problems quite easily and smoothen the rough edges that create friction in a business process. Most importantly, when doubts, misunderstanding and other such issues are sorted out through, a positive atmosphere is automatically created as every one focuses on their work and feels like he or she is a part of the big picture.

Interaction With Customers Benefit Marketing & Sales
With better communication models that establish interaction channels with customers, the marketing and sales teams can implement a more focused approach, which can bring in rich dividends in the long term, in the form of improved sales figures and soaring profit margins. Customer surveys and feedback from the distributors of company product can provide an insight into the customer psyche, which can help the company in improving their products and meeting customer products. For software development companies, interaction with their customers and understanding their business models through communication is vitally important to provide better software solutions, tailor made to their requirements.

Better Understanding of Market Conditions
Communicating with the customers through surveys can help understand the market conditions in a better way. What's lacking in a product is best pointed out by a customer. When the management team has a better understanding of market conditions and reads the mind of the consumer, coming up with the right product is easier.

To conclude, in every aspect of a business, communication holds the key to improving cooperation and understanding. Developing your core business team and encouraging the opening of communication channels among them can eliminate much of the friction that may slow down the business process. By synergy of their creative force, a team can do wonders and come up with innovative solutions that can give your business an edge over other competitors. Ergo, communication should be encouraged in every business organization to create a positive force.