The Scientific Marketing Method

As marketers...

We wear two hats.

We put on our creative hats when we are in the product development stage, when devising a marketing campaign, and when we are getting our messaging just right for the ideal customer.

But we actually wear our scientific hat throughout the whole process especially in the testing and tracking phase.

That's right...

I'm going to help you bring out your inner scientist by walking you through the scientific method and comparing it to the marketing process.

Shall we begin?

The Scientific Marketing Method

1. Ask questions

How will you customize your marketing campaign in order to drive traffic to a website? What exactly are you doing here? What is the purpose of your site?

2. Do background research

Identify your target market, look at what your competition is doing, and analyze your own online presence.

3. Form a hypothesis

Based on the background research you just did, how do you expect your marketing campaign will perform once it's set in place.

4. Test hypothesis

Here, you will launch your marketing campaign while gathering data from the performance that you will in turn analyze.

5. Analyze the data

What work, and what didn't work in the marketing campaign? How did your hypothesis stack up against the actual results. You'll find all the info you need in the extensive data you gathered.

6. Communicate your results.

Organize your information and make a conclusion out of your results. Can you reproduce or improve the results? Could another individual duplicate these results?

Just as the actual scientific method is crucial to proper experimentation, so to is the scientific marketing method important when starting a marketing plan or constructing a campaign.

These are the type of things that should be going through your mind without conscious effort. Otherwise you'll do things at random and if by some stroke of luck you produce good results, you'll never know how to replicate it.

And replication is key. If someone else can not use your exact method, and come away with the same (or at least similar results), then it could mean that something is wrong with your technique. Although, marketing at times can be pliable in nature, it's still best to test again.

Wear your scientist hat early and often especially when your testing and tracking different techniques.

When you're dealing with dollars, this is extremely important. Never throw money to the wind unless you know where it's going.

Or...

Unless you throw it my way;)

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Corey Henry is an internet marketing virtuoso who specializes in helping would-be marketers find their white hot centers and explode in their respective market places. If you want to discover more spectacular articles such as this one...

Visit his blog at: http://www.new-market-secrets.com