When it comes to marketing, why not use one of the most popular social
media platforms in existence? Facebook marketing has taken off in recent
years and for good reason, it is among the best ways to get your
business exposed to the masses. Read on and learn everything you need to
about Facebook marketing.
Use all of the options available to
you on Facebook when using it to market your business. There are so many
different ways that you can customize your page, the key is knowing
exactly what those options are. If you need help there are many
websites, including Facebook, that can give you some insight.
If
you don't have time to maintain a Facebook page for your business, you
can still use Facebook for marketing. Facebook provides ads on their
site which can easily be hyper-targeted towards your exact target
demographic, from their sex and age to their likes and dislikes, making
your campaign hyper-successful, too.
Be sure to update your
Facebook page regularly. It doesn't matter how great your Facebook page
is. If you're failing to update on a regular basis, you could be losing
the attention of your customers. Make sure you post to the page often
and answer any customer questions or feedback in a timely manner.
Give
your Facebook page a really strong theme. Know what your about and
deliver it in the graphical look of your page. Remember, you have one
chance at making an excellent first impression on your new Facebook
guests. To turn them into real fans, you've got to deliver from the
first page load.
Don't ramble on your page. Don't fall into the
Facebook trap of thinking more posting is best. People don't need to
know every last thing you are up to. In fact, if you tend to ramble
off-topic, you may actually be doing more harm than good. People follow
you for a reason, so keep your focus on what you or your brand does
best.
Use photos in every Facebook update that you do. People
love looking at photos on Facebook. The more visual a post is, the
better chance it has of actually becoming a bit viral. So don't let any
opportunity to get visual pass you by, even if your trying to get a post
out quickly. Take the time to make it visually great.
Do not
build any apps on Facebook that require more than three or fours steps
to get started. The more complicated something is, the less likely
people are to want to deal with it. If someone can use one of your apps
right away, they will be more likely to sign up.
Use tools to
measure the power of your Facebook marketing. There are all sorts of
tools out there these days to help give you an idea of how potent your
Facebook marketing is. You could take a look at something like Sprout
Social as a paid service or simply check out your Lout score to see if
your efforts seem to be moving the needle.
Try posting to
Facebook at different times during the day. If you have a habit of
posting at the same time every day, you may not know if there are better
times to get engagement. Every target audience is different, and what
works for one time-wise might not work for another. Try posting at
multiple times during the day to see when your audience is the most
active.
If updates are not relevant to your business, do not
share them. Take care when posting about current events so as not to
bore or offend any followers. If you need to discuss controversial
subjects, save it for your personal page.
Make sure that you
don't allow your page to become a ghost town. If you don't have anything
to post, go to your page and reply to come of your users' comments.
This will give people the idea that you actually care about then as
individuals and their loyalty is important to you.
Look for
opportunities to become a leader. Facebook can help you build your
authority online in your niche. MB 712 irons for sale Try to find ways
to answer questions or make insightful comments in your niche area. You
will earn respect and admiration, which will in turn earn you more
followers!
Leave the comment feature turned on to be sure that
people can leave posts on your page. Although keeping inappropriate
comments off your page is important, you need to leave comments on to
show users you care about what they think.
As you now know,
Facebook marketing can be extremely advantages in helping your business
grow. It won't be easy, and there is a lot of work involved, but if you
use the information given earlier, there is no reason why it can't work
for you. Implement the tips mentioned and take your business to a whole
new level.
Facebook Marketing And Your Business: How It Works
The Scientific Marketing Method
As marketers...
We wear two hats.
We put on our
creative hats when we are in the product development stage, when
devising a marketing campaign, and when we are getting our messaging
just right for the ideal customer.
But we actually wear our scientific hat throughout the whole process especially in the testing and tracking phase.
That's right...
I'm
going to help you bring out your inner scientist by walking you through
the scientific method and comparing it to the marketing process.
Shall we begin?
The Scientific Marketing Method
1. Ask questions
How
will you customize your marketing campaign in order to drive traffic to
a website? What exactly are you doing here? What is the purpose of your
site?
2. Do background research
Identify your target market, look at what your competition is doing, and analyze your own online presence.
3. Form a hypothesis
Based on the background research you just did, how do you expect your marketing campaign will perform once it's set in place.
4. Test hypothesis
Here, you will launch your marketing campaign while gathering data from the performance that you will in turn analyze.
5. Analyze the data
What
work, and what didn't work in the marketing campaign? How did your
hypothesis stack up against the actual results. You'll find all the info
you need in the extensive data you gathered.
6. Communicate your results.
Organize
your information and make a conclusion out of your results. Can you
reproduce or improve the results? Could another individual duplicate
these results?
Just as the actual scientific method is crucial
to proper experimentation, so to is the scientific marketing method
important when starting a marketing plan or constructing a campaign.
These
are the type of things that should be going through your mind without
conscious effort. Otherwise you'll do things at random and if by some
stroke of luck you produce good results, you'll never know how to
replicate it.
And replication is key. If someone else can not
use your exact method, and come away with the same (or at least similar
results), then it could mean that something is wrong with your
technique. Although, marketing at times can be pliable in nature, it's
still best to test again.
Wear your scientist hat early and often especially when your testing and tracking different techniques.
When you're dealing with dollars, this is extremely important. Never throw money to the wind unless you know where it's going.
Or...
Unless you throw it my way;)
If
you found this post valuable, feel free to leave your thoughts below in
the comments. Also visit my blog located in the resource box below.
Corey
Henry is an internet marketing virtuoso who specializes in helping
would-be marketers find their white hot centers and explode in their
respective market places. If you want to discover more spectacular
articles such as this one...
Visit his blog at: http://www.new-market-secrets.com
Online Videos As An Efficient Web Marketing Tool
If, in 2009, the amount of Internet users in United States of America
was 227,719,000, now it has astoundingly elevated to 488,005,400. Given
the following consumer population accessible on-line, it's not at all
surprising that many companies are beginning to realize the huge
possible of Internet advertising in doubling their sales and enhancing
their profit margin.
With more and more companies getting into
the web marketing bandwagon, the harder it is to establish a strong
on-line presence. If you want to usually be ahead of one's competitors,
you have to make certain your Internet advertising strategy includes
inventive and innovative strategies which will make your business stand
out from the rest. One excellent Internet marketing method you are able
to make use of is on-line video marketing. Just so you know, on-line
video marketing is really a extremely efficient technique for attracting
prospective customers to go to your website and look for much more
pieces of information about the products or services you are selling.
Compared to other Web advertising strategies, online video marketing has
consistently ranked the highest when it comes to attracting online
consumers to visit your website. If you wish to improve your brand
awareness and boost purchase intent, then you certainly have to consist
of on-line video marketing on your Web advertising plans. When done and
implemented correctly, online video advertising can improve your sales
by 50%.
Although other Web marketing methods can undoubtedly be
effective in bringing much more customers to your site, nothing beats
the ability of video marketing to actively engage consumers. With an
informative video, you right away establish credibility therefore
generating it simpler for consumers to trust you. Though informative
articles can always do the trick, nothing beats human-to-human contact. A
person speaking through an online video is a lot much more effective in
disseminating info than any other Web advertising means.
There
are many ways on how you are able to use on-line video marketing to
additional increase your online presence. Though some businesses use
on-line videos to demonstrate their products and services, it is much
better if you use this tool to teach and impart knowledge to people. For
example, online tutorials are very popular. If you can somehow produce a
easy tutorial about whatever products or services you are providing and
proceed to explain how individuals can benefit from your provides, then
surely your business will probably be a hit online. Apart from online
video tutorials, you can also present your client testimonials through
on-line videos. Needless to say, a customer voicing out his satisfaction
with regards to your services is a lot more efficient than a written
testimonial; just make certain the video is well documented and has
clear audio.
No one desires to watch an unprofessional blurry
video. Make certain that prior to you post and share any on-line videos
about your business, you first consult having a internet video
production specialist if the video is clear enough to encourage
consumers to visit your web site. If, following evaluating the content
of your video also as its technicalities, he approves, then by all means
post your video online and observe how it increases your site visitors
and sales.